This document lays out an operational plan to win new clients for your AI voice assistant through cold email outreach, reaching owner-managed UK service businesses that live on inbound calls and bookings — reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
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01 / YOUR BUSINESS01 — 08
We understand your DNA.
Mavera AI is a next-generation conversational AI platform for business, founded in 2025 and based at the University of Nottingham Innovation Park by Fraser Barron and Solomon Soja. Mavera builds personal AI voice assistants that answer calls, book appointments, handle enquiries, capture leads and follow up around the clock — all in your brand’s own voice, across phone, WhatsApp, SMS, web chat and email, with everything logged straight into your CRM. Unlike a scripted chatbot or an old phone menu, Mavera holds natural, human-sounding conversations and turns them into action: bookings made, leads qualified, follow-ups sent. In short, it makes sure a business never misses a call, a message or an opportunity, whatever the hour or the volume.
What sets you apart
Mavera is built around one promise: sound human, and never drop the ball. The assistants are brand-matched, so callers hear your tone and your name rather than a robot; they run every channel at once (phone, WhatsApp, SMS, Messenger, web chat, email) and they do not just talk, they act — booking the appointment, capturing the lead and firing the follow-up while syncing it all to HubSpot, Salesforce, Pipedrive or Zoho. For a business owner who loses money every time the phone rings unanswered or a booking slips after hours, that mix of natural conversation, round-the-clock cover and real workflow automation is what sets Mavera apart from a basic answerphone or a rigid chatbot.
What we will push on your behalf
Mavera’s AI voice assistant, pitched to the businesses that feel the ringing phone most: owner-managed service firms that live on inbound calls and bookings, where every missed call is lost revenue. The angle is never “here are our features”; it is the money walking out the door — the after-hours enquiry no one picked up, the booking lost while reception was busy, the admin hours swallowed by the phone. We lead on that pain and on the outcome (an assistant that answers every call and books every appointment around the clock, in your voice) so the owner pictures the revenue they are currently leaking before they ever think about the technology.
02 / YOUR MARKET02 — 08
A market identified and qualified.
We start from the businesses that live or die on the phone: owner-managed UK service firms where a missed call is a missed customer and where repetitive booking and enquiry admin eats the team’s day. We keep the verticals where inbound calls and appointments are the lifeblood — dental, veterinary and private clinics, salons and spas, law and accountancy firms, estate and letting agents, home services and trades, garages, care providers and recruiters — and we screen out micro sole-traders and platform-only bookers. Sized conservatively across the UK, that is around 40,000 businesses where an owner or operations lead feels the cost of the unanswered phone directly.
~40,000
businesses identified
UK owner-managed service firms in call- and appointment-heavy verticals: dental, veterinary & private clinics, salons & spas, law & accountancy, estate & letting agents, home services & trades, garages, care providers, recruiters
~20,000
contactable prospects
after applying the 50% ratio (named owner or decision-maker + business email findable and verified)
~330
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~66
potential new clients
over 12 months (UK B2B average closing rate: 20%) — on a Professional plan around £1,000/month, even a fraction of these pays the campaign back many times over
How we build this database
We cross-reference business directories, Companies House, Google Business and review profiles, sector registers (CQC, SRA, RCVS, ICAEW and industry bodies), local business press and LinkedIn Sales Navigator to find owner-managed service firms in the right verticals and the owner, director or operations lead behind each one. Every contact is then verified and enriched by AI: role check, business email validation, and a read on whether the business is call- and booking-heavy (a public phone number, an online booking page, opening hours, review volume). Impossible to do by hand across tens of thousands of firms — this is what makes reaching the right decision-maker at scale possible.
Why 50% are contactable
Not every business publishes a named owner with a direct, verifiable business email, and micro firms often hide behind a generic inbox. This 50% ratio is deliberately conservative — a clean vertical list typically yields 40% to 60% verified decision-maker contacts through Sales Nav, Apollo, Hunter and our enrichment stack — so the projections stay realistic rather than optimistic.
This sizing keeps the call- and appointment-heavy service verticals across the UK and screens out micro sole-traders and platform-only bookers. The ~66 figure is market headroom, not a delivery promise — Mavera is founder-led and early-stage, so the real constraint is how many new clients you want to onboard, not whether the pipeline can surface them. We can tighten (one or two verticals, one region) or widen (add Ireland, or a broader multi-sector sweep) once Phase 1 has run.
03 / PROSPECT SAMPLE03 — 08
10 businesses identified by our AI.
Before launching at full scale, we always start with a sample of 10 real UK businesses, picked across your core verticals — clinics, care, professional services, property, trades and wellness — to show the approach works for all of them. For each one we name the owner or decision-maker, surface a recent signal, and explain why the business is a strong fit for your AI voice assistant. The same method is then applied to your full base of ~20,000 contactable prospects.
For each prospect, our AI identifies a concrete signal: a new branch, a review pattern, an after-hours gap, a hiring ad, the owner’s own words, whatever is public and relevant. That signal justifies why to reach out now and gives the email its opening line.
This sample is deliberately built so that each of the ten businesses is opened on a different type of signal — from a fresh branch opening to a review pattern, an after-hours gap or the owner’s own words — to show the full range our AI can pull. Every card is labelled with the exact signal used. You will validate the sample and steer us before the campaign goes live.
01
Harrison Family Vets
Tim Harrison·Managing Director
Family-owned independent veterinary group, nine practices across the North and Midlands, three generations of the Harrison family.
SIGNAL DETECTED · RECENT GROWTH EVENT
In 2025 Harrison Family Vets opened its first Sheffield practice in Mosborough, a £400,000 investment creating six new jobs and taking the family group to nine practices. A brand-new reception desk is the clearest moment to reach out, before opening-week call volume outruns the front desk.
WHY THIS PROSPECT FOR MAVERA AI
Vet practices run entirely on inbound appointment calls and anxious pet-owner enquiries, and a group opening new sites cannot staff every reception desk around the clock. A Mavera voice assistant books appointments and captures out-of-hours calls so a new practice earns from day one instead of missing them.
02
Alcedo Care Group
Andy Boardman·Managing Director
Home care, live-in and complex care provider across the North of England and North Wales, 1,200+ care professionals, around one million care hours a year.
SIGNAL DETECTED · FRONT-DESK PRESSURE
Alcedo is staffing up its new Workington and Carlisle branches while handling around one million care hours a year across its network. Recruiting coordinators and office staff is a public sign that the phones and enquiry admin are stretched, which is the exact load an AI assistant absorbs.
WHY THIS PROSPECT FOR MAVERA AI
Home-care agencies field constant inbound calls from families, referrers and care staff, and every missed enquiry is a lost care package. A Mavera assistant handling intake and out-of-hours calls across a fast-growing branch network sits squarely on the value proposition.
03
Dental Beauty Partners
Dr Dev Patel·Founder & CEO
Fast-growing dentist-led dental group, around 57 practices offering NHS and private care, roughly 65,000 patients.
SIGNAL DETECTED · MULTI-SITE CONSISTENCY GAP
Dental Beauty Partners has grown to around 57 practices, largely by acquisition, passing its 50th-practice milestone in January 2025 with turnover past £100 million. A group built by acquisition inherits dozens of front desks that each answer the phone differently, a consistency gap one brand-matched assistant closes across every site.
WHY THIS PROSPECT FOR MAVERA AI
Dental practices are entirely appointment- and phone-driven, and a group scaling by acquisition inherits dozens of front desks with inconsistent call handling. A Mavera voice receptionist standardises booking, cancellations and enquiry capture across every new site, in one consistent brand voice.
04
Skingevity
Andrea Agnolio·Co-CEO & COO
Newly launched UK medical-aesthetics clinic group building an operations and governance backbone for leading clinics.
SIGNAL DETECTED · EARLY EXPANSION (PUBLIC REGISTERS)
Skingevity launched on 18 February 2026 by acquiring three UK aesthetics clinics in one move, an investment-backed platform build. Cross-referencing that announcement with Companies House and clinic filings flags the next acquisitions early, so we reach the group while its call-handling setup is still being decided.
WHY THIS PROSPECT FOR MAVERA AI
Aesthetic clinics convert on responsive booking of high-value consultations and lose money on every unanswered enquiry. A founding team explicitly building around operational excellence and customer service is a natural buyer for an AI assistant that unifies call handling and bookings across its clinics.
05
mfg Solicitors
Andrew Davies·Managing Director
Full-service regional law firm, around seven offices across the West Midlands, covering property, corporate, family and private client work.
SIGNAL DETECTED · JOB-AD LANGUAGE
mfg opened a Brierley Hill office and appointed Sarah Bradford as a Real Estate partner in July 2026, and is actively building out that team. When a growing firm advertises reception, legal-secretary or client-services roles, our AI reads the wording of the vacancy itself (phrases like high call volume or busy front desk) and opens on the exact pressure it describes.
WHY THIS PROSPECT FOR MAVERA AI
Conveyancing and family-law firms live on inbound enquiry calls, and a missed call is a lost instruction. A Mavera receptionist across seven offices captures and books the enquiries the firm currently loses after hours or when reception is swamped.
06
JS (Jackson Stephen)
Lucy Williams·Managing Partner
Century-old independent chartered accountancy and business-advisory firm, one of the largest independents in the North West, 100+ staff.
SIGNAL DETECTED · OWNER’S OWN WORDS
After an April 2024 management buyout, JS publicly stated it chose independence over selling to a consolidator, then opened a 100-strong Liverpool office in March 2026. Managing Partner Lucy Williams’s own words about scaling an independent firm are the opening hook, an assistant that grows client service without diluting it.
WHY THIS PROSPECT FOR MAVERA AI
Accountancy practices field heavy inbound client queries that spike around filing deadlines. A Mavera assistant answers routine enquiries, books adviser calls and syncs to the CRM so fee-earners are not pulled off billable work to man the phones.
07
Frost’s Estate Agents
Dan Kirk·Managing Director
Independent owner-managed estate and letting agency across Hertfordshire, now expanding into Bedfordshire.
SIGNAL DETECTED · VOICEMAIL / BASIC ANSWERPHONE
Frost’s runs five branches across Hertfordshire and Bedfordshire after opening in Dunstable in 2025. Outside branch hours, viewing and valuation calls reach a voicemail most callers never leave; they simply ring the next agent, which is precisely the after-hours lead an AI receptionist keeps.
WHY THIS PROSPECT FOR MAVERA AI
Estate and letting agents are the textbook missed-call-equals-lost-revenue business: viewing requests, valuations and tenant enquiries arrive by phone at all hours. A Mavera receptionist books viewings and captures leads across five branches without adding front-desk headcount.
08
Core3
Leo Hewett·Founder & Managing Director
B Corp-certified finance and accountancy recruitment agency, Bristol and London, around 59% year-on-year growth.
SIGNAL DETECTED · NAMED MILESTONE / RECOGNITION
Core3 won Best New Agency at the Recruiter Awards 2025 in London on 18 September 2025, on top of opening a London office and achieving B Corp status. A dated, personal win that founder Leo Hewett is proud of gives the email a genuine, non-generic opening line.
WHY THIS PROSPECT FOR MAVERA AI
Recruitment agencies run on responsiveness: candidate and client calls that go unanswered go to a competitor. A Mavera assistant that answers around the clock, qualifies callers and follows up protects the pipeline as Core3 scales across two cities.
09
Heatforce
Paul Maddocks·Founder & Managing Director
South Wales plumbing, heating and renewables installer, around 120 staff and a 100-plus-van fleet, founded 1981.
SIGNAL DETECTED · AFTER-HOURS GAP
Heatforce runs a 100-plus-van heating and plumbing operation across South Wales, an emergency-led trade where breakdown calls land on evenings, nights and weekends. The gap between its office hours and round-the-clock demand is what an AI assistant fills, catching the callout that would otherwise go to a rival.
WHY THIS PROSPECT FOR MAVERA AI
A 100-van heating and plumbing operation lives on inbound service calls and emergency callouts, and every missed or after-hours call is a lost job. Mavera’s round-the-clock assistant answers, triages and books them without tying up the office.
10
PURE Spa & Beauty
Becky Woodhouse·Founder & CEO
Scottish spa and beauty group, around seven locations across Edinburgh, Glasgow and Aberdeen, roughly 100,000 client visits a year.
SIGNAL DETECTED · MISSED-CALL EVIDENCE IN REVIEWS
PURE Spa & Beauty handles around 100,000 client visits a year across seven Scottish sites, with therapists on the floor during treatments. Its large body of public reviews is where our AI looks for any mention of engaged lines or missed callbacks, the everyday booking leakage a salon assistant removes.
WHY THIS PROSPECT FOR MAVERA AI
A multi-site salon group runs entirely on bookings, and the phone rings constantly during treatments and after hours. A Mavera assistant books, reschedules and captures leads without pulling therapists off the floor.
04 / AI PERSONALISATION04 — 08
Emails that look written by hand.
The difference between an email that gets deleted and an email that gets a reply is rarely the offer, it is the first sentence. When an owner opens an email and reads a line that names the exact branch they just opened, the award they just won, or the reception pressure they are actually feeling, the email earns the right to keep going. Cold is Gold’s AI workflow extracts those facts at scale across tens of thousands of UK service businesses, then weaves them into the opening line so every message reads as if a human spent two minutes on the recipient. No flattery, no horoscope copy, no “I came across your website”, just a precise, verifiable fact in the owner’s own vocabulary, tied to the missed-call problem Mavera solves.
The principle: when an owner reads the email, they should think “this person gets my business”, not “this is a bot”. Every opening sentence cites a precise, verifiable fact in their own vocabulary — new branch, booking calls, front desk, out-of-hours, no-shows, follow-ups.
Here are the 3 core types of signals we would use to personalise every email sent on your behalf, detailed in full below and stacked from most-findable to most-personal, followed by the wider range our AI can also pull.
01
A recent growth event (a new site, branch, expansion or fleet)
What we look forA new branch, clinic, office or site the business has just opened or announced, an acquisition, or a fleet or team expansion in the last few months — because a business adding locations or capacity is a business whose phones are about to get busier.
Where we find itthe company’s own news page · local and trade press (Insider Media, TheBusinessDesk, sector titles) · Companies House · LinkedIn
Findable on90% of prospects
Raw data
In 2025 Harrison Family Vets opened its first Sheffield practice in Mosborough as part of a £400,000 investment creating six new jobs.
AI personalisation →
“Saw you opened the new Mosborough practice in Sheffield this year. A sixth reception to keep covered is usually where the out-of-hours booking calls start slipping, which is exactly what we take off your desk.”
02
The front-desk pressure the business is under
What we look forSigns the phones are stretched: adverts for receptionists, coordinators or customer-service staff, a stated jump in call or booking volume, or reviews mentioning calls that went unanswered.
Where we find itthe careers page · Indeed and LinkedIn Jobs · Google and Trustpilot reviews · the online booking page
Findable on70% of prospects
Raw data
Alcedo Care is staffing up its new Workington and Carlisle branches while handling around one million care hours a year across its network.
AI personalisation →
“Noticed you’re staffing up the Workington and Carlisle branches. When a care line is handling that many family enquiries, the after-hours ones are the easy revenue to lose, so we make sure none of them ring out.”
03
A named milestone or recognition tied to the owner
What we look forA specific award, anniversary, ranking or media moment attached to the named owner or director, so the email opens on something they are personally proud of rather than a generic compliment.
Where we find itaward announcements · the company blog · the owner’s LinkedIn · podcast and press features
Findable on85% of prospects
Raw data
Core3 won Best New Agency at the Recruiter Awards 2025 in London on 18 September 2025.
AI personalisation →
“Congrats on Best New Agency at the Recruiter Awards in September. Growing Core3 that fast, the candidate and client calls you can’t pick up in the moment are the ones that quietly go to a rival, so we catch every one.”
A full sample of the email sent.
The personalised sentences above slot into a short, natural-sounding sequence. Here is what the opening email could look like, sent to Tim Harrison, Managing Director at Harrison Family Vets, signed by Mavera co-founder Solomon Soja.
FromSolomon Soja · Mavera AITotim@harrisonfamilyvets.co.ukSubjectThe new Mosborough reception desk
Hi Tim,
Saw you opened the new Mosborough practice in Sheffield this year, congrats on the sixth site. Quick one before it beds in: when reception is flat out or it’s after hours, how many booking calls are you comfortable letting ring out?
Mavera gives each practice an AI voice assistant that answers in your name, books and reschedules appointments straight into your system, and captures every out-of-hours enquiry. It sounds like your team, not a robot, and it never leaves an anxious pet owner on hold.
The idea is simple: a new reception desk should earn from day one, not miss calls while it finds its feet.
Worth a quick call to hear it handle a Monday-morning rush?
The sentence highlighted in terracotta is the line generated specifically for this prospect by our AI. The rest of the email is the same for everyone — written upfront with you.
The three types above are the core; here is the wider range at work. Every signal obeys one rule: if the information is public online, our AI can find it, filter on it and turn it into the opening line. Below, each of the ten prospects from Section 03 is opened on the exact signal our AI would use for them, so you can see the full palette in action.
01
Harrison Family Vets
Signal · RECENT GROWTH EVENT
What we pull
A newly opened practice, branch or site, from the company’s own news and local press.
The opening line our AI writes
“Saw you opened the new Mosborough practice in Sheffield this year. A sixth reception to keep covered is where the out-of-hours booking calls start slipping, so that’s the bit we take off your desk.”
02
Alcedo Care Group
Signal · FRONT-DESK PRESSURE
What we pull
Signs the phones are stretched, such as coordinator and office-staff vacancies across new branches.
The opening line our AI writes
“Noticed you’re staffing up the Workington and Carlisle branches. When a care line is handling that many family enquiries, the after-hours ones are the easy revenue to lose, so we make sure none ring out.”
03
Dental Beauty Partners
Signal · MULTI-SITE CONSISTENCY GAP
What we pull
How each acquired practice currently answers its phone, across a group built to around 57 sites.
The opening line our AI writes
“Across the practices you’ve brought together, the phone experience still varies site to site. One assistant in your voice gives every location the same fast answer.”
04
Skingevity
Signal · EARLY EXPANSION (PUBLIC REGISTERS)
What we pull
The next clinic acquisition, spotted early by cross-referencing Companies House and clinic filings.
The opening line our AI writes
“Saw the paperwork pointing to your next clinic. The right moment to lock call handling before the site goes live, not after.”
05
mfg Solicitors
Signal · JOB-AD LANGUAGE
What we pull
The wording of your live reception and client-services vacancies, not just that they exist.
The opening line our AI writes
“Saw your client-services ad mentions a busy, high-volume front desk. We take the repetitive half of those calls off the new hire from day one.”
06
JS (Jackson Stephen)
Signal · OWNER’S OWN WORDS
What we pull
What the partners have publicly said about staying independent after the buyout and growing the firm.
The opening line our AI writes
“You’ve been clear about scaling JS as an independent firm. Handling routine client calls is one way to add capacity without diluting the service.”
07
Frost’s Estate Agents
Signal · VOICEMAIL / BASIC ANSWERPHONE
What we pull
What happens to a call to the branch outside opening hours.
The opening line our AI writes
“Out of hours, viewing and valuation calls hit voicemail, and most callers just ring the next agent. That’s the lead we keep for you.”
08
Core3
Signal · NAMED MILESTONE / RECOGNITION
What we pull
A dated award, ranking or milestone tied to the named owner.
The opening line our AI writes
“Congrats on Best New Agency at the Recruiter Awards in September. Growing Core3 that fast, the candidate and client calls you can’t pick up are the ones that quietly go to a rival, so we catch every one.”
09
Heatforce
Signal · AFTER-HOURS GAP
What we pull
Your published office hours set against when breakdown calls actually come in.
The opening line our AI writes
“Boiler calls don’t wait for office hours. When the evening and weekend ones come in, we answer, triage and book them instead of losing them to the next firm.”
10
PURE Spa & Beauty
Signal · MISSED-CALL EVIDENCE IN REVIEWS
What we pull
Mentions of engaged lines or missed callbacks across your public reviews.
The opening line our AI writes
“With therapists on the floor, the desk phone can’t always be answered at peak times. We pick up every booking call so none slip while you’re mid-treatment.”
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We don't sell emails sent. We sell commercial opportunities.
Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. The displayed prices are adjustable.
Duration
Click to adjust the prices without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Mavera AI has all three.
Our conviction is that we can install for you a steady, predictable flow of qualified sales conversations — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.